Jake and Noah Parker are young entrepreneurs whose interest in menswear and business has turned into the successful custom suit company, Four Fifty Five.
The brothers recently acquired a studio space at an old shoe factory just east of downtown at 90 Ontario st (Queen and Ontario). The new space allows them to continue to provide quality custom garments, in a place that enhances their brand.
The Four Fifty Five experience is luxurious, while keeping the price point low. Four Fifty Five’s new studio has an urban brick and wood aesthetic, that enhances the brand’s modern and classic feel. The men at Four Fifty Five will first take your measurements, talk you through the different swatches and fabrics they have on deck and will customize the fit and style of your suit. Top service, at an accessible price.
Jake and Noah originally from Burlington Ontario moved to Toronto for school, but their education was never their priority. Jake and Noah had always known they wanted to move to Toronto. Their interest in menswear came later though, they didn’t always know it was what they wanted to do.
“It wasn’t one of those things where we both loved fashion as kids. Once we got older and were able to buy our own clothes and care how we looked, the idea to start our own company came from that. We always knew we wanted to create some kind of startup.” Noah on their sparked interest in menswear.
Much of their success as a company comes from the resources and mentorship provided by the Ryerson Fashion Zone.
“The second you need help they’ll be there. Having the help from industry leaders helps a lot with gaining legitimacy.” Jake admits about the knowledge gained with the Ryerson Fashion Zone.
Despite the success and knowledge the brothers have, menswear and custom suiting is a very competitive industry. With direct competitors like Indochino, Sydney’s and Knight and Grey to name a few, Four Fifty Five works hard to make sure they stand out. The ability to buy kits from manufacturers create low barriers to enter the market. Four Fifty Five stays afloat by providing quality products, while putting an emphasis on customer service.
“Designed by them, made by us.” Jake on the service provided by Four Fifty Five.
As young entrepreneurs, the progress Jake and Noah have made throughout their career doesn’t come without challenges. Before they opened their studio, Jake and Noah would host fittings and consultations at the Ryerson Fashion Zone but without a studio it was hard to affirm their brand’s validity in the market. Now with their studio and confident brand positioning, Four Fifty Five is ready to start pushing their product.
“We know who we are now, and our name is getting out there. We were one of the sponsors for Laurier University’s Frosh Week, we’ve had 2 pop ups at Ted Rogers School of Management and we had the Ivey School of Western University do a case study about us. Having diverse social connections has been huge for us.” Jake about pushing the brand.
Jake and Noah’s perseverance, attention to detail and teamwork all attribute to the collective success of Four Fifty Five. We asked Jake and Noah what advice they would give to aspiring entrepreneurs,
“Just do it. No one is sure, I know what I want for the bran and I i know what I feel like we can do. Use your resources too, when you’re in a community like ryerson just take the resources while you can. Appreciate the people that you have, and really utilize everything you can.” - Jake Parker
“My profs would always say, ‘there are mathematical ways to figure out if a venture is right, or if an idea is worth it etc.’ I don’t think this is necessarily true. If you have an idea and are passionate about it, just do it. All people are going to tell you is if it’s not a technology startup it’s not worth your time but really just do it. But also know when to change direction if things don’t work out.” - Noah Parker