Itinerant photographer, fashion powerhouse and now the producer of Mass Exodus, the ever-busy Krizia Peluso talks to RADmag about the upcoming Mass Ex '17.
RADmag - Have you gained previous experience in fashion? If so what was it and how did you get it?
K - I am so blessed to have experience in so many different facets of the fashion industry. Most recently, I've had the honour to work side by side some wonderful industry professionals on a variety of styling projects, art direction and photography work as well as graphic design work. In addition, I have a great appreciation and interest in the back end of fashion such as modeling agencies, event production, and execution. I really can attribute much of my success to the skills I learnt at the Ryerson School of Fashion. In addition, I've learnt so much and gained so many insights from the wonderful peers I've met here at Ryerson University.
RADmag - What does the role of Producer for a Mass Exodus actually entail?
K - As the Producer for Mass Exodus Fashion Week 2017, my role entails overseeing multiple areas of a large scale production. My day involves ensuring that all the moving parts of the show align cohesively with the vision of our team and client in order to create a magical experience for our audience and stakeholders. It is also my job to motivate our team to create a rewarding experience for everyone involved!
RADmag - This season I overheard a few magazine journalists and industry professionals expressing their’ not overly enthusiastic view of the increasing number of young bloggers at fashion events around the city. They believe this is distracting from print media. What do you feel about it?
K - A unique blend of digital and print media is so important in the age of emerging tech! In regard to the younger bloggers, I personally feel like they often add a lot to our industry as they aptly represent a readership and demographic that many print outlets don't reach. Having said that, print media is something that holds the legacy of journalism and represent a large following who rely on quality content. With that in mind, I think the collaboration of print media editors and bloggers is the key to creating new innovations in information sharing.
RADmag - Which designers or brands do you personally wear and why?
K - I'm constantly learning and appreciating different styles - I'm a history lover, so I like the ever-changing nature of fashion! And so, I don't have a set clothing brand that I consistently wear but one brand that I have a deep love for is FURLA. The Italian brand specializes in leather goods and accessories, each item of theirs is versatile, functional and timeless. As for my day-to-day, I love a mix of Topshop, Club Monaco and vintage pieces from my mother and grandmother!
RADmag - What challenges do you face with this project?
K - This is my first time having such a large role in a production of this scale - so it definitely comes with a few challenges! Multi-tasking so many parts, alongside a course load has been challenging but being a part of MX has really allowed me to improve and hone my ability to balance so many things at once.
RADmag - What do you love most about your job?
K - I am so grateful to be in the position that I am because I learned so many new things and get to work with so many talented individuals. Personally, I think that is what I love most about my role because I get to see all these talented individuals come together and create such an amazing event.
RADmag - Complete this sentence: Mass Exodus is…
K - Mass Exodus is now a fashion week! Which showcases the talented works of the graduating class, as well as the talented works of the third year fashion communication students and third and fourth year Creative Industries students. Mass Exodus is also a wonderful learning experience for those interested in learning more about production.
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