Frame Publishing commissioned a team of six Interior Design students from Ryerson University to create a booth that was exhibited at the 2015 Interior Design show. This booth functioned as a space to sell a variety of books and magazine subscriptions such as Frame, Elephant, and Mark, as well as promote the company.
During the creative process the goal was to create a structure that was lightweight, easy to assemble and store, modular, inexpensive, and had minimal environmental impact. The team decided to use corrugated cardboard for all display, storage, and counter space, which proved to have great structural integrity. The final result received overwhelmingly positive feedback for the creative use of unexpected materials, and had many visitors touching the booth due to the cardboard’s tactile and textured nature.
The project was completed in part with Ryerson’s Digital Fabrication Zone, under the mentorship of professor Filiz Klassen. Ryerson’s Design Fabrication Zone (DFZ) is an interdisciplinary hub for design, fabrication, innovation, and entrepreneurship at Ryerson University. The zone fosters networking opportunities for student-driven initiatives and offers access to traditional and digital fabrication technologies (such as rapid prototyping, CNC and CAD/CAM). This enables members to create prototypes and model ideas in order to test, evaluate, and realize design concepts.