The collective, Jay Ess Elle was assigned the task of creating a food cart for The Stop’s annual Night Market. The cart was designed to align with The Stop’s philosophy of increasing awareness and accessibility to healthy food, and defying the challenges of inequality that come with this task.
Through the research of food inequality statistics in the GTA, Jay Ess Elle added the information found into the design by staggering 2 inch x 2 inch pieces of wood on the front panel of the counter. These reclaimed 2x2’s acted as a visual representation of the people in the GTA who use food banks, and was accompanied by a laser-cut map.
Another main design element was the “green wall”, which incorporated shelves made from reclaimed pallets, and showcased home grown herbs from Wychwood Barns. By the end of The Stop’s Night Market, their cart had taken home DESIGNLINES Magazine’s Big Picture award – “carts best exemplifying The Stop’s initiatives and messaging, including sustainability, community, education, and wellness.”
Overall, the cart’s intention was to create a conversation that revolved around food inequality in the GTA, and how The Stop’s proactive initiatives are paving the way for a healthier community and city.
The Jay Ess Elle Collective is made up of Elizabeth Hum, Janet Lam, and Samantha Lee Chan, who are all interior design students at Ryerson University. They have collaborated together in the studio for the past three years, and from this partnership have built a strong sense of creativity and innovation. Within their design, they incorporate sustainable practices such as upcycling, regrowth, and reuse. They also combine reclaimed materials, handmade elements, and homegrown plants, which add a personal edge to their pieces.