Every year, artists all over the world look forward to October, not only for Halloween, but for Inktober.Read More
Your day starts when you change into new clothing and head out the door. But what if you're spending the day working or relaxing at home? Inspired by the freelance lifestyle working remotely on a couch, Soft Focus is the Toronto label creating easy and comfortable leisure wear from soft ethical fabrics.Read More
People live in a compartmentalized world occupying neighborhoods, cities and farmland. We are connected by roads, downtowns and highways. We often forget that the world is not composed of cities and people, but rather a body of land and water that holds us and welcomes us to flourish in the elements it provides.
The name of this editorial comes from a very widely known theory in environmental studies. It explains what happens to shared resources when we think individualistically, or when we don’t think at all. It’s the idea that everyone takes for themselves without considering the greater group that shares a resource. This idea sits behind all the environmental issues we face, and for change to occur it must be brought to the front and centre of the heuristics of how we live our life by making conscious choices.
This editorial is a manifestation of the blurred navigation in trying to find a grounding connection to our environment. In an industrialized world this navigation seems to be covered in a layer of plastic. The production of this editorial brought our editorial team together to think about these elements from styling to set design and capturing the photos. Removing the opaque veil that interrupts our connection to the land we occupy begins with collective mindfulness and taking a step back to reflect and question the sustainability of our actions.
Creative Director: Iain Ailles
Photographer: Haley Wilsdon
Stylist: Maxine McCarthy
Videographer: Connor Garel
Social Media: Kaylah Wilson
Make-up: Lacey Day
Model: Bronwyn McGuinness